Terra Vera

Identity for a boutique tourism company in Israel, that provides private tours for small groups. Guides are trained in English and Italian, and must have many years' experience in the tourism field. "Terra Vera" means "Real Land" in Italian. The name represents the brand's unique choice of routes that visit the lesser-known, overlooked locations across Israel, that do not necessarily include the typical tourist spots. The company website offers a range of pre-planned, themed routes, and there is also a service that plans tailor-made itineraries for customers. The logo is a pomegranate tree- a fruit local to the Middle East, which symbolises abundance and wisdom.

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