Swan

Identity proposal for an architectural project in Tel Aviv by Acro Real Estate. The concept for "Swan" was to attract a young, successful, career-oriented crowd of Tel Avivians looking to live in the city center near the beach, and at the same time have a 'sanctuary' to enjoy their peace and quiet after long work days. The Swan apartments provide a very high standard of living with plenty of privacy and very clean interiors. The proposal includes a design for a landing page, printed catalogue, and stationery. Credits: Branding: Fireworks by BBR Saatchi & Saatchi Chief Creative Officer: Yariv Twig Brand Designer: Noa Nizzani Art Director: Omri Tal

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