Identity for a veggie-burger fast food chain. All the ingredients in the burgers are natural superfoods, picked specifically for their various beneficial traits. Customers are encouraged to build their own meals with their choice of toppings according to what they need to "boost" that day (for example, picking the "health" meal if your immune system is feeling low, or the "focus" meal for studying before an exam). Each meal is comprised of a burger, a freshly-squeezed shake and a healthy side dish. There are 6 different "boost" choices, colour-coded on the menu and on the packaging. The website shows the simple process of ordering and then customising a Plenty meal online. Project made at Shenkar College of Engineering & Design under the guidance of Noy Naiman.

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