Plant a Note

This is a project from BBR Saatchi & Saatchi for which I had the honour to design the logo and packaging. It was a collaboration between Estée Lauder and the Israel Cancer Association to promote breast cancer awareness. The pink Amaryllis Belladonna flower blooms only during October, which is breast cancer awareness month. The campaign encouraged women to "plant a note" in order to not forget their yearly checkups, with the blooming flower acting as a pretty pink reminder. The package holds the flower bulb and opens in a similar way as the amaryllis. It comes with a small booklet with gardening instructions on how to care for the plant. The bulbs were sold in various flower and cosmetics stores, and proceeds from the sales went to cancer research. Credits: BBR Saatchi & Saatchi CEO: Yossi Lubaton Chief Creative Officer: Jonathan Lang Creative VP: Eran Nir Creative Team: Oded Nadir and Tal Abugov VP Clients: Maya Solomon Supervisor: Stav Edor Account Managers: Olga Kushnir, Ronny Chaikin Nachmias VP Planning: Shai Nissenboim Planning Supervisor: Lora Goichman Planner: Moran Nurok Digital Creative Director: Idan Kligerman Digital Creative Team: Gal Mamalya Social Media: Dana Tzanani Programmers: Roy Zoaretz and Omry Levy Digital Studio Director: Michael Shely Digital Designer: Yossi Tayeb Illustrator: Ido Hirshberg ATL Studio Director: Yaron Keinan ATL Studio designers: Idan Marelli, Zehava Gonen Greenberg, Yaniv Shachar VP Head of Production: Dorit Gvili Producers: Maya Palmon, Eran Harel Editor: Dan Deutch Zenith Media: Limor Dahan, Maya Pasternak, Adi Aychler, Tami Geva Traffic: Ronit Duanis Sound: Soundhouse Amaryllis Advisers and Providers: Shlomi Segall and Dorit Sander-Ziv from the Agricultural Research Organization Volcani Center. Branding and Packaging: Fireworks by BBR Saatchi & Saatchi Chief Creative Officer: Yariv Twig Designer: Noa Nizzani Studio Director: Livnat Tasa Client: Michal Ravid for Estée Lauder

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