Mazda Dog Catalogue

This project was part of a much larger campaign called "Prepare to be Amazed" for Mazda. The campaign shows the new Mazda models performing various tricks and challenges, to demonstrate some outstanding new features and to prove Mazda isn't just another average car brand. This catalogue specifically belongs to the "Dog Trick" of the campaign (see advertisement): a go-pro camera was attached to a french bulldog who was then let loose around the car; as the dog ran around, random photographs from the dog's point of view were shot. The idea was to show that the car looks lovely and beautiful in any photo, even in one shot by an "inexperienced" photographer. The catalogue includes selected A3 prints of the photographs from the campaign and presents the dog quite humorously as an up and coming artist. Credits: BBR Saatchi & Saatchi CEO: Yossi Lubaton Chief Creative Officer: Jonathan Lang Creative VP: Eran Nir Creative Director: Ran Even Art Director: Ori Hasson Copywriters: Orit Bar Niv, Lior Shoham Planning Supervisor: Lora Goichman VP Head of Production: Dorit Gvili Producer: Alon Shmuelof VP Clients: Ben Muskal Supervisor: Chen Halpern Account Planners: Gil Gershon, Hadar Goren Traffic: Ronit Duanis PR: Unik Branding: Fireworks by BBR Saatchi & Saatchi: Chief Creative Officer: Yariv Twig Brand Designer: Noa Nizzani Art Director: Omri Tal Copywriter: Oz Frenkel Studio Director: Livnat Tasa Photographer: Amos the French Bulldog Client: Yogev Weiss, Matan Arad, Gal Arbel for Delek Motors

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